How to invite prospects in network marketing is perhaps the number 1 thing to do when you have leads. However, many network marketers do it the wrong way and wonder why their hot prospect are not attending their meeting.
There are right and wrong way to do it. As I usually like to say, network marketing is not network selling. Leave the selling part to the sales professional. Now, some might disagree on what I say. I have to admit that, yes we are doing some form of selling, but in marketing, what we do is to attract the right person to respond to our ads.
In short, you can call yourself a consultant, advisor or a bridge that connect your prospect to your business. But why is that so that many networker whom know that they need to invite properly still fail?
There are a lot of variable but one thing that stood out (based on my experience) is the networker have not give enough reasons to invite the prospect to view their business presentation and here why.
How to Invite Prospects in Network Marketing
For most part, network marketers are trained on using FORM to find their hot button so they can use the hot button to invite. However, many network marketers (including me) when first started out do not know how to dig deeper to find the real hot button of the prospect.
So when the prospect says, I want more money, I want to stay at home with my kids, I want to to have enough money to retire, network jump on it and quickly invite them to view it. These are surface answers.
Once you feel that the answer they give is their hot button, you can start inviting them to view your business. You could say something like
“Peter, this is a home business opportunity that may or may not be for you. It might be able to help you to (achieve their goal). However, no promise on it. If I give you [whatever your methods are] would you view it?”
So they are able to relate their problem to your business opportunity and they are more incline to take a look as to how your business opportunity would able to help them solve their problem.
This is how to invite prospects in network marketing. Once you master the invite, you can literally use the skill anywhere.